To be competitive, companies need to know the target market and explore new business opportunities. The key elements to a winning strategy are: being able to segment their customer base and identify the richest areas of opportunity in which to concentrate its business activities.

CRIF’s Sales & Marketing Solution enables companies to formulate effective sales and marketing strategy to achieve the business goals by: 

  • Developing an effective business plan to tap into new markets by analysing the potential of target markets
  • Optimizing the procurement channels to enhance company’s competitiveness
  • Creating a list of active potential customers easily, so that companies can take the initiative to reach the target customers
  • Enabling companies to allocate resources efficiently and save the cost.