Marketing and benchmarking solutions help our customers attract, retain and grow their customer base by leveraging data and applying predictive analytics. 

Marketing Expertise 

CRIF Marketing Solutions and Benchmarking

Marketing & benchmarking expertise to help our customers attract, retain and grow their customer base. By leveraging data and applying predictive analytics, we can help our customers to:

  • have a strategic view of the market and its trends;
  • understand their own performance in relation to the market and clusters of competitors;
  • identify within their own customer base the most profitable segments and those with the highest propensity for up-selling/cross-selling;
  • identify the best places to find new customers or to expand or modify the sales network. 

Advanced Analytics

By leveraging client in-house data and data available on the market or within the group, analysis is conducted through the application of established or innovative methodologies in the field of statistical analytical models. Analytics consultants and scientists develop segmentation, customer propensity or attrition analysis, decision support models (e.g. next best product) etc., to get the most out of the customer portfolio or to identify new segments of prospective consumers or companies. 

Professional Services

In addition to the provision of the services mentioned above, our team of marketing consultants can deliver complete end-to-end solutions, complementing the leveraging of unrivalled data assets, with the skills and experience gained from hundreds of projects, to achieve maximum performance. Marketing projects are based on client’s in-house data and are aimed at solving specific client problems, such as the identification of the most profitable (highest propensity) customer segment, the most suitable geographical area for expanding the sales network or for opening a new branch, etc. 

Contact CRIF for a competitive quote today whether your are beginning your marketing activity or a mature brand, CRIF can deliver unique marketing strategies that perform.

Management Consulting

Risk Management & Predictive Analytics

CRIF's predictive analytics tools and software generate hundreds of millions of score calculations and risk decisions every year around the world.

Credit Bureau Scoring Systems

If you are a credit bureau or data/information provider, find out how we can help you introduce to your market an analytic, objective and easy-to-implement solution for your customers to make better, faster decisions.

Risk & Regulatory Advisory

Credit risk management experts who provide advisory services for governance, risk assessment and management, compliance within the context of the risk appetite framework.

Process & Strategy Optimization

Putting our knowledge into practice by helping our customers analyze and improve the efficiency and effectiveness of business operations and strategies in every phase of the credit lifecycle, from engagement and origination to customer management and debt collection.

Advanced & Big Data Analytics

CRIF Big Data Analytics is an international knowledge center supported by a Data Management Factory in Pune, India. The platform (also available to clients) is characterized by high scalability and state-of-the-art technology in data crunching and machine learning. Leveraging on data science, business and data protection skills, CRIF is able to maximize the value of data, at the same time ensuring innovation and full compliance with personal data protection and security standards.